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by Kim M. Bayne : Marketing without Wires: Targeting Promotions and Advertising to Mobile Device Users

ISBN : #0471129607 | Date : 2002-05-06

Description :

PDF-d9948 | Practical advice and guidance for anyone who wants to serve the mobile consumer market Written by Kim Bayne, formerly the host of the popular public radio program “The Cyber Media Show with Kim Bayne,” this book uses cutting-edge case studies of early adopters who are setting the trends for mobile advertising to explain the major differences and similarities between wired and wireless marketing to… Marketing without Wires: Targeting Promotions and Advertising to Mobile Device Users


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Advances in Global Marketing: A Research Anthology PDF




: Advances in Global Marketing: A Research Anthology

ISBN : #3319613847 | Date : 2017-10-28

Description :

PDF-541a9 | This book of expert contributions provides a comprehensive analysis of contemporary global marketing issues under different international business settings. It covers a wide array of key areas of international marketing research such as cross-cultural consumer behavior, foreign market entry modes, international entrepreneurship, international marketing strategy, country-of-origin effects, internat… Advances in Global Marketing: A Research Anthology


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: Trusting Agents for Trusting Electronic Societies: Theory and Applications in HCI and E-Commerce (Lecture Notes in Computer Science)

ISBN : #354028012X | Date : 2005-09-01

Description :

PDF-5d618 | Based on two international workshops on trust in agent societies, held at AAMAS 2003 and AAMAS 2004, this book draws together carefully revised papers on trust, reputation, and security in agent society. Besides workshop papers, several contributions from leading researchers in this interdisciplinary field were solicited to complete coverage of all relevant topics. The 13 papers presented take int… Trusting Agents for Trusting Electronic Societies: Theory and Applications in HCI and E-Commerce (Lecture Notes in Computer Science)


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The Economy of Brands PDF




by J. Lindemann : The Economy of Brands

ISBN : #0230232507 | Date : 2010-05-07

Description :

PDF-134b1 | In many businesses brands account for the majority of shareholder value. It is crucial to understand how the economy of brands works and can be exploited to create sustainable value. The purpose of this book is to develop and enhance the understanding of the brand as an economic asset, to make better business and investment decisions…. The Economy of Brands


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A Business History of the Swatch Group: The Rebirth of Swiss Watchmaking and the Globalization of the Luxury Industry PDF




by P. Donzé : A Business History of the Swatch Group: The Rebirth of Swiss Watchmaking and the Globalization of the Luxury Industry

ISBN : #1137389060 | Date : 2014-04-08

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PDF-b8be6 | This book offers a detailed and full analysis of the strategy which enabled the Swatch Group to establish itself on the world market. In particular, it tackles the issues of production restructuring, with the opening of subsidiaries in Asia, and the implementation of a new marketing strategy, characterized by the move towards luxury…. A Business History of the Swatch Group: The Rebirth of Swiss Watchmaking and the Globalization of the Luxury Industry


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Trend Management Toolkit Practical Future PDF 632711177

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The Trend Management Toolkit: A Practical Guide to the Future PDF




by A. Kjaer : The Trend Management Toolkit: A Practical Guide to the Future

ISBN : #1137370084 | Date : 2014-10-16

Description :

PDF-471e5 | In a fast moving world, businesses need to keep up with data analysis and pattern spotting to identify future opportunities. Anne Lise Kjaer presents a unique methodology for global trend spotting along with practical tools and approaches to help companies and organizations analyse market changes and determine the way ahead…. The Trend Management Toolkit: A Practical Guide to the Future


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Meta-Luxury: Brands and the Culture of Excellence PDF




by M. Ricca : Meta-Luxury: Brands and the Culture of Excellence

ISBN : #0230293573 | Date : 2012-04-26

Description :

PDF-41f3c | Meta-Luxury sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model. Through the concept of Unique Achievement and the drivers of Craftsmanship, Focus, History and Rarity, the authors examine what is at the heart of true luxury through a unique series of conversations…. Meta-Luxury: Brands and the Culture of Excellence


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by William G. Zikmund : Business Research Methods, 7th Edition

ISBN : #0030350840 | Date : 2002-04-23

Description :

PDF-6f76a | This best-selling text continues in its seventh edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. Business Research Methods, 7e, is the ideal text for undergraduate and first year MBA courses in marketi… Business Research Methods, 7th Edition


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Electronic Commerce Perspective Efraim Turban PDF 5682a4430

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Electronic Commerce: A Managerial Perspective PDF




by Efraim Turban : Electronic Commerce: A Managerial Perspective

ISBN : #0139752854 | Date : 1999-10-28

Description :

PDF-bff32 | This book presents the fundamentals of electronic commerce and its terminology, describing what it is and how it is being conducted and managed. It also focuses on the major opportunities, limitations, issues, and risks impacting the market place around the world as we enter the second millenium. Chapter topics include retailing, consumer behavior and market research, advertisement and publishing… Electronic Commerce: A Managerial Perspective


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Consumer Behavior: Building Marketing Strategy (with DDB Needham Data Disk) PDF




by Delbert I Hawkins : Consumer Behavior: Building Marketing Strategy (with DDB Needham Data Disk)

ISBN : #0072416882 | Date : 2000-06-26

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PDF-8cc9a | Hawkins offers balanced coverage of consumer behavior including psychological, social, and managerial implications. The new edition offers exciting and extremely current examples. This author team is best known for their ability to tie the topics back to marketing decision making and strategic planning…. Consumer Behavior: Building Marketing Strategy (with DDB Needham Data Disk)


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: Legends in Marketing: Yoram ′Jerry′ Wind

ISBN : #813211003X | Date : 2014-03-15

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PDF-73e14 | The Legends in Marketing series captures the essence of the most important contributions made in the field of Marketing in the past hundred years. It reproduces the seminal works of the legends in the field, which are supplemented by interviews of these legends as well as by the opinions of other scholars about their work.  The series comprises various sets, each focusing on the multiple way… Legends in Marketing: Yoram ′Jerry′ Wind


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: Information Security: 4th International Conference, ISC 2001 Malaga, Spain, October 1-3, 2001 Proceedings (Lecture Notes in Computer Science)

ISBN : #3540426620 | Date : 2001-10-25

Description :

PDF-af2e4 | The Information Security Conference 2001 brought together individuals involved in multiple disciplines of information security to foster the exchange of ideas. The conference, an outgrowth of the Information Security Workshop (ISW) series, was held in Málaga, Spain, on October 1–3, 2001. Previous workshops were ISW ’97 at Ishikawa, Japan; ISW ’99 at Kuala Lumpur, Malaysia; and ISW 2000 at Wollo… Information Security: 4th International Conference, ISC 2001 Malaga, Spain, October 1-3, 2001 Proceedings (Lecture Notes in Computer Science)


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Travel Marketing, Tourism Economics and the Airline Product: An Introduction to Theory and Practice (Tourism, Hospitality & Event Management) PDF




by Mark Anthony Camilleri : Travel Marketing, Tourism Economics and the Airline Product: An Introduction to Theory and Practice (Tourism, Hospitality & Event Management)

ISBN : #3319498487 | Date : 2017-10-29

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PDF-e0faa | This book provides a comprehensive introduction to travel marketing, tourism economics and the airline product. At the same time, it provides an overview on the political, socio-economic, environmental and technological impacts of tourism and its related sectors.This publication covers both theory and practice in an engaging style, that will spark the readers’ curiosity. Yet, it presents tourism… Travel Marketing, Tourism Economics and the Airline Product: An Introduction to Theory and Practice (Tourism, Hospitality & Event Management)


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Minority Marketing Prospects Proceedings Developments PDF 95a9adaea

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Minority Marketing: Issues and Prospects: Proceedings of the 1987 Minority Marketing Congress (Developments in Marketing Science: Proceedings of the Academy of Marketing Science) PDF




: Minority Marketing: Issues and Prospects: Proceedings of the 1987 Minority Marketing Congress (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)

ISBN : #331917391X | Date : 2015-05-09

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PDF-b564d | This volume includes the full proceedings from the 1987 Minority Marketing Congress held in Greensboro, North Carolina under the theme Minority Marketing: Issues and Prospects. It provides a variety of quality research in the field of minority marketing in order to assimilate and enhance knowledge of marketing practices for minority enterprises. It includes papers on various topics in minority mar… Minority Marketing: Issues and Prospects: Proceedings of the 1987 Minority Marketing Congress (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)


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Technologies Services International Workshop Proceedings PDF E90c76d42

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Technologies for E-Services: Third International Workshop, TES 2002, Hong Kong, China, August 23-24, 2002, Proceedings (Lecture Notes in Computer Science) PDF




: Technologies for E-Services: Third International Workshop, TES 2002, Hong Kong, China, August 23-24, 2002, Proceedings (Lecture Notes in Computer Science)

ISBN : #3540441107 | Date : 2002-10-03

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PDF-fbc73 | This book constitutes the refereed preceedings of the Third International Workshop on Technologies for E-Servies, TES 2002, held in conjunction with VLDB 2002 in Hong Kong, China in August 2002.The 14 revised full papers presented together with 4 invited papers were carefully reviewed and selected. Among the topics addressed are database issues for e-services, b2b integ… Technologies for E-Services: Third International Workshop, TES 2002, Hong Kong, China, August 23-24, 2002, Proceedings (Lecture Notes in Computer Science)


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